Scottish AI Playbook WIKI:Privacy policy

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At Scotland’s AI Strategy, we’re committed to protecting and respecting your privacy.

This website and the information gathered on it is controlled by The Data Lab (“we, us”). As a Scottish Innovation centre, The Data Lab is administered and hosted by the University of Edinburgh meaning that we are the same legal entity. The University of Edinburgh is a registered charity with registration number SC005336. This Policy explains how we use personal data in connection with this website. This privacy policy may be supplemented by additional privacy statements, terms or notices provided to you. Our privacy policy at applies to general engagements with Scotland’s AI Strategy, for example if you attend one of our events.

If you have any questions about this privacy policy or wish to exercise any of your rights under it, please contact us at with the subject line “privacy policy”.


Correspondence Information What is collected Information you provide to us when you contact us via the website: this may include your name, job title, organisation or academic institution you are associated with, contact details and address.

Reasons for collecting it If you contact us to enquire about any aspect of our work we will collect your personal information in order to respond to your query appropriately.

Legal Basis On the basis of our and your legitimate interests. Our interests being that we would like to assist you with any queries you may have and inform you about our work. Cookies Information What is collected Information that we collect about you by way of cookies: this includes your IP address, browser type, operating system and activity on our websites.

Reasons for collecting it We use these cookies to improve your experience of using our websites and to allow us to assess how visitors use our websites so we can improve these.

Legal Basis Other than cookies which are strictly necessary for the functioning of our website, we will use cookies only on the basis of your consent. Please see the cookies section below for more information. Newsletter Information

What is collected Information that we collect about you when you sign up to our email newsletters, podcast series or

to receive follow up information from events: this may include your name, organisation and contact details.

Reasons for collecting it We collect this information in order to send you our newsletter. Our newsletter allows us to communicate the latest news about Scotland’s AI Strategy.

Legal Basis We only send you these emails where you have provided your consent and you may unsubscribe at any time by following the link in the email.


We will retain your personal information for as long as we reasonably require in light of the purpose(s) for which we are holding it and all relevant legal, commercial and operational considerations.

As a Scottish Innovation Centre, we may have to comply with statutory retention periods as required by our funders.


We will never sell or trade your personal information to others.

We use third party service providers and suppliers to deliver certain services. We put contractual arrangements in place with these third parties to ensure they are obliged to protect your personal information.

We only share your personal information where it is reasonably necessary to properly administer our business and/or to comply with law / regulations. Please note that if you post any personal information on to interactive sections of the website (e.g. comments sections) other users of the website will have access to this information.

The following third parties may have access to your personal information:

Scottish Government – the AI strategy is overseen by The Data Lab in partnership with the Scottish Government, we may therefore share your personal data with the Scottish Government where necessary to administer the strategy development, for example, we may share views you submit to our consultations with the Scottish Government. Software providers – we use various software providers to enable us to administer our business, these providers include the providers of our email system, automated email mailing list system and the host of our website. Regulators, government departments, law enforcement authorities, tax authorities, accountants, insurance companies, professional advisers, dispute resolution bodies or the courts – where necessary to comply with law or enforce or rights; and Scottish Funding Council, Scottish Government, Scottish Enterprise and/or Highlands and Islands Enterprise – as a Scottish Innovation Centre we have certain reporting duties to our funders. Some of these entities may also be data controllers but please contact us in the first instance if you have any questions.


The information we collect from you may be stored inside the UK, the European Economic Area (“EEA”) or outside the EEA.

If you live or work outside of the EEA, we may need to transfer your personal information outside of the EEA to correspond with you. Where this applies, we will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this privacy notice.

We may transfer personal information outside the EEA where our service providers host, process, or store personal information outside the EEA. Where this is the case we use contractual arrangements and safeguards to protect this personal information, these safeguards include:

The country to which the personal information will be transferred has been deemed to provide an adequate level of protection for personal information by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries. Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal information the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to non-EU countries. Please contact us if you want further information on the specific mechanism used by us when transferring your personal information out of the EEA.


A cookie is a small file which is placed on your device when you visit a website.

A cookie is normally used to store basic information about your visit, such as site preferences, profile status or past actions.

This site uses cookies to collect information about how visitors use a website, for instance which pages visitors go to most often. This information is used to help us improve our website. These cookies don’t collect information that identifies a visitor.

The cookies used are:

1. Scotland’s AI Strategy_cookie_policy This cookie is used to remember the state of the cookie banner. Once you accept the cookie it will be stored and remind the site not to show the cookie banner again.

2. _ga, _gat These are cookies for Google Analytics which help us track how visitors use our website.

3. Elementor cookies – This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time

Deleting cookies

For information on how to remove any cookies already placed on your computer, please select your browser below: · Internet Explorer · Google Chrome · Mozilla Firefox · Apple Safari · Opera

Alternatively, websites such as “All About Cookies” provide comprehensive guidance:


The Scotland’s AI Strategy website contains links to other websites. Once you have used these links to leave our site, you should note that we do not have any control over other websites. We cannot be responsible for the protection and privacy of any personal information which you provide whilst visiting such sites and such sites are not governed by this policy.


Please find the second part of our Privacy Policy here: This is the generic part of every University of Edinburgh privacy notice.


We keep this Policy under regular review. This Policy was last updated in March 2022.